Keglevich
A digital community designed to engage and retain bartenders
Together with Genuine Way S.r.l., we created a members-only platform for Keglevich bartenders that brings missions, content and rewards together in an ongoing engagement and loyalty journey.
AI-generated imageContext & Challenge
Building an ongoing relationship with bartenders taking part in the programme required more than a simple rewards catalogue. The challenge was to create a digital space that could encourage participation, showcase talent behind the bar and keep the connection with the brand alive over time.
Objectives
Turn the relationship with bartenders into a recognisable and engaging journey, bringing activities, content and rewards together in a mobile-first experience that is simple to use and manage.
Solution
We developed a dedicated bartender platform and an operational back office. Users can take part in missions, submit photos, videos or answers, earn badges, access dedicated rewards, follow the latest news and share their content with the community. The team can manage users, missions, reviews, rewards, badges, news and reporting from one place.
Result
Keglevich now has an owned channel through which it can activate and retain its professional community, turning recurring initiatives and bartender-created content into a structured programme that is ready to evolve.
Process
Together with Genuine Way, we translated the engagement strategy into tangible digital flows, designing the mobile-first experience, gamification system and administration tools. Iterative development made it possible to introduce missions, community features, rewards and automated communications progressively.
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